India, Sept. 11 -- The Quick Commerce Ad Goldmine

The quick commerce arena has turned into a marketing battleground. What started as a convenience play has evolved into India's newest advertising goldmine. And it has now started to threaten Google and Meta. So, what does a 10-minute marketing revolution look like?

Setting The Bait: Quick commerce giants have rolled out a suite of advertising packages, ranging from INR 2 to INR 9 lakh for three months, to woo advertisers. What is also attracting D2C brands to quick platforms is the growing discontent with the escalating cost-per-click rates on traditional digital advertising giants like Meta and Google.

The Great Migration: D2C brands are now redirecting 60-70% of their marketing budget...