India, March 24 -- For Dhruv and Udit Toshniwal, tailoring the perfect fit wasn't just a business challenge - it was personal. Despite coming from a family that had been in the textile industry for over 45 years, they struggled to find trousers that combined comfort, fit, and effortless style. Frequent visits to tailors and ill-fitting ready-made options highlighted a glaring gap in the Indian market - one that was dominated by legacy brands or unorganised retailers with little to no innovation.

India's bottomwear market is estimated to be worth over $4 Bn (as per Statista), with a growing preference for customised, high-quality apparel. Global brands like Uniqlo and Lululemon have raised the bar for fit and function, while Indian brands...