India, June 19 -- How Otipy Ran Out of Stock

Once a disruptor in the realm of the agritech sector with its fresh-from-farm model, Otipy's end is as ironic as it can get. Well, the startup that raised $70 Mn from VCs like WestBridge Capital, Omidyar in its five-year lifespan couldn't help but fall to the ground as quick commerce players uprooted it with speed, scale and instant gratification.

So, how did one of the pioneers of India's farm-to-fork startup ecosystem crumble?

The Flawed Fundamentals: Even with the massive funding, the capital-intensive nature of last-mile delivery, razor-thin margins on fresh produce, and the unmanageable nature of demand forecasting in perishable categories brought down Otipy's house of cards.

The Quick...