India, Sept. 28 -- Dear reader,

Rapido's attention is somewhat divided. The unicorn's foray into food delivery has been coming for months. But even as Rapido looked to build this new business, its ride-hailing core is going through the same scaling-up pains.

From concerns about safety to allegations of price gouging to several flare-ups between drivers and customers to complaints about the support and resolution process, Rapido's current state looks eerily similar to Ola Cabs and Uber.

As Rapido has grown its market share in the ride-hailing business in autos and taxis - adding to its bike-hailing dominance - it needs to address these concerns before it dives deep into food delivery, another business that requires a similar high-touch ...