India, Dec. 11 -- The 2026 Outlook For Ecommerce

The year gone by disrupted the traditional ecommerce playbook. While quick commerce and IPOs dominated headlines, an omnichannel and profitability-first reality dawned on the ecosystem. As we step into the new year, what could be in store for India's ecommerce space?

D2C Gets Redefined: The online-first rule appears to be in a whirlwind. As more new age brands start first in retail, the D2C has now become all about control over data, product, and margins. The era of growth at any cost has ended. Investors are now prioritising CM2 and EBITDA as the true measures of growth.

Rise Of Owned Channels: With DPDP rules tightening data access and marketplaces offering shallow loyalty, brands are ...