India, Feb. 13 -- I scream, you scream, we all scream for ice cream! While that is true, here's another fact for you - India's ice cream market, like many other sectors and industries, is getting a flavour shift with consumers actively engaging themselves in healthier choices.

Gone are the days when legacy players like Amul, Mother Dairy, Kwality Wall's, and Vadilal would dominate the freezers of retail stores and supermarkets, making it difficult for newcomers to break in.

With healthy and conscious eating becoming the new norm among Indians, a wave of new-age ice cream brands (NOTO, Get-A-Way, Minus 30) has buckled up to take the market by storm.

Among them is a new entrant, Go Zero, which plans to scoop up a large chunk of health-co...