India, Aug. 18 -- In today's fragmented commerce landscape, one-size-fits-all packaging no longer works. The rise of multiple sales channels, quick commerce , direct-to-consumer (D2C), and traditional retail demands differentiated strategies tailored to each touchpoint.

Product packaging is no longer just about protection; it's about delivering convenience, experience, sustainability, and storytelling, depending on where the product is sold and consumed. At ZOFF Foods, we are committed to making everyday spices fresher, safer, and more appealing. This shift has been a game-changer.

The Retail Arena: A Battle For The Shelf

In the retail industry, a product's packaging has a mere two to three seconds to capture a shopper's attention. It'...