India, Aug. 22 -- The Mamaearth Makeover

Last financial year (FY25) was brutal for Honasa Consumer. The Mamaearth parent tumbled into losses mid-year, watched its stock crater, witnessed leadership churn, and even saw distributors abandon its ship. But then, the D2C unicorn scripted a strong comeback in Q1, turning its ship around after a year of trials and tribulations.

The Art Of Surgical Precision: Honasa's revival story hinged on cutting through the clutter of its 122 products to laser-focus on six powerhouse brands - Mamaearth, The Derma Co, Bblunt, Staze, Aqualogica, and Dr Sheth's - that drive over 80% of revenue. The strategy shift is already delivering dividends with double-digit growth across the focussed portfolio in Q1.

The...