India, April 10 -- Content-to-commerce startup The Good Glamm Group is in the final stages of discussions to sell its media and influencer talent management network MissMalini Entertainment to marketing agency Creativefuel.

This was first reported by Moneycontrol.

The deal is valued at INR 4 Cr and appears to be a distress sale as GGG faces financial challenges and is attempting to raise capital to sustain its operations

As a part of the deal, Creativefuel will acquire the domain name and social media pages of MissMalini Entertainment, while the influencer business will remain with GGG.

Founded in 2018 by Nikhil Sukhramani and Tushar Sukhramani, Creativefuel seems to be doubling down on its digital media assets, as it has reportedly e...