India, Aug. 5 -- The Great Indian Food Delivery Reset

India's $55 Bn food delivery market is witnessing its biggest disruption. A multi-front war is brewing - ignited by a state-backed revival strategy for ONDC and the emergence of Rapido as a new rival - to break the duopoly of Zomato and Swiggy. So, what's cooking in India's foodtech kitchen?

ONDC 2.0: To stir up ONDC's stagnant orders, the government is lining up a dedicated INR 200 Cr to INR 250 Cr fund to dole out incentives to new restaurants joining the platform. As part of the strategy, the Centre has also directed eateries to offer discounts from the cost savings, resulting from little-to-no commissions on ONDC.

Rapido, The Dark Horse: Amid this ONDC-led disruption, Rapido is ...