India, July 7 -- The Good Glamm Meltdown

Once a unicorn and looking to build India's content-to-commerce space, the Good Glamm Group (GGG) is now staring at a bleak horizon.

The startup has shut down its offices across India, employees have been unpaid for months and lenders have stepped in to steer the company. So, what's wrong with GGG?

A String Of Bad Decisions? The seeds of GGG's current crisis seem to have been sown during its aggressive acquisition spree in 2021 and 2022, when it snapped up more than 10 beauty and content brands. What followed were strategic missteps to centralise operations, marketing, and product development, which led to widespread confusion, quality control issues, and team dissatisfaction.

Adding to the cap...