India, Nov. 12 -- India's Digital Gold Frenzy

Gold has done more than just shine in 2025 so far, hitting record highs. As a result, fintech giants from Paytm to Jio Financial Services are tapping into the frenzy, offering digital gold for as little as INR 10. So, what's driving this gold rush?

An Irresistible Economics: Digital gold's primary allure is its simplicity. Unlike regulated gold ETFs, it requires no demat account or KYC verification. This low-friction entry point is perfect for building a user habit. Digital gold also offers higher intermediary margins compared to mutual funds, with less transparent pricing and spreads that allow platforms to optimise profitability. On the customer side, ease of convenience provides instant g...