India, Jan. 6 -- E2W Market Shifts Gears In 2025

India's electric two-wheeler (E2W) market hit a speed bump in 2025. Registrations slowed down sharply to 12.8 Lakh units, competition peaked and supply chain bottlenecks limited production. So, what key trends dominated the E2W ecosystem in 2025?

Early-Adopters Plateau: The first wave of the experimental buyer cohort hit saturation in 2025. Industry insiders see the next wave of demand coming from everyday commuters. However, adoption among these new buyers is likely to be slower, as expectations around reliability, range, servicing and resale value are significantly higher.

Subsidy Cuts Lift Prices: The policy environment also shifted sharply last year. Under the new PM E-DRIVE scheme, ...