Swiggy Ends Grocery Marketplace Experiment As Focus Turns To Dark Stores
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India, Jan. 20 -- Bengaluru-headquartered foodtech unicorn Swiggy has reportedly shut down its online grocery marketplace and plans to replace it with 'Instamart', an instant delivery service for groceries and other household items, fulfilled through a network of dark stores.
In August last year, it was reported that Swiggy was piloting Instamart in Gurugram.
"Through Instamart, we want to introduce the convenience grocery category in India. With the fastest deliveries in the segment (30 - 45 minutes), day and night serviceability (7 am - 12 midnight), a wide assortment across categories such as instant meals, snacks, ice creams, beverages, fruits and vegetables, Instamart will address the unmet grocery needs of the time-pressed, conven...
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