India, Feb. 8 -- Remember the days when searching for anything online felt like embarking on a treasure hunt? You'd enter your query, sift through hundreds of links, and unearth the nugget of information you sought. Fast forward to today, and search engines feel more so like vending machines. You type in the query, and the answer is served instantly, neatly packaged at the top of the results page, no digging, no clicking, just instant gratification. This is the era of zero-click searches.

Understanding Zero-Click Search

Zero-click searches resolve a user's query directly on the search engine results page (SERP), eliminating the need to visit additional web pages. Leveraging AI, search engines hand users the answers to their queries on a...