India, April 13 -- India's startup ecosystem is experiencing a rapid transformation as a new generation of powerful and tech-savvy consumers takes centre stage in the Indian market. As Gen Z, Gen Alpha, and Silvers emerge as new consumer cohorts willing to engage with emerging homegrown brands over new online channels like quick commerce, ONDC & social commerce.

In addition, Gen AI is reshaping how brands engage with consumers - it's a perfect storm for the next level of disruption for digital native brands. This new-age brand ecosystem presents an unprecedented opportunity for Indian founders, as it is eliminating barriers to starting up & mapping their early journey to product-market fit.

Within the tremendous potential of this ecosys...