India, Dec. 9 -- SoftBank-backed B2B SaaS startup Whatfix has laid off around 60 employees, with most of the cuts coming from its sales and marketing go-to-market (GTM) teams. The company had a total headcount of over 900 employees prior to the layoffs, sources told Inc42.

Sources added that the layoffs were triggered by increased adoption of artificial intelligence (AI) within the company. Whatfix confirmed the layoffs.

"As part of this shift, approximately 6% of our current headcount was impacted, with around 4% in our GTM teams to better align our go-to-market motion with the strong traction we are seeing in our AI-first product lines," the startup said.

Founded in 2013 by Khadim Batti and Vara Kumar, Whatfix is a SaaS soonicorn tha...