India, Feb. 6 -- Social media giant Snapchat's parent Snap Inc has elevated Asia Pacific (APAC) president Ajit Mohan to the role of its new chief business officer (CBO).

"We are also pleased to announce that Ajit Mohan will be our new chief business officer. Ajit joined Snap over two years ago as president of APAC, where he rapidly grew our business and presence across the region," said Snap Inc cofounder and CEO Evan Spiegel during a post-earnings call for the fourth quarter (Q4) of 2024.

In his new role as CBO, Mohan will be responsible for growing the social media platform's advertising business across all regions. As per Spiegel, he will also lead the company's "revenue product and business operations" to help bring greater alignmen...