India, April 15 -- India's small online sellers and retailers, on Thursday, took a dig at ecommerce giant Amazon India's four-day 'Smbhav' event, where the company talks up the opportunities offered by its platform for small businesses.

A clutch of Indian sellers associations, including the All India Online Vendors Association (AIOVA) and the All India Mobile Retailers Association (AIMRA) hosted an online event on April 15, 2021, named 'Asmbhav', where a host of small business owners, sellers and retailers detailed their grievances with ecommerce companies such as US-based Amazon and Walmart-owned Flipkart.

Several small sellers at the event complained that the deep discounts offered by large ecommerce operators were causing irreparable...