India, Feb. 17 -- Sirona founders Deep Bajaj and Mohit Bajaj are reportedly in the final stages of buying back the feminine hygiene brand from The Good Glamm Group.

The buyback deal, valued at approximately INR 150 Cr, will be primarily financed through the founders' personal capital. The amount also includes repayment of debts Sirona incurred during its time under Good Glamm's ownership.

"We haven't signed the agreement yet, but yes, we are headed in that direction. Nothing official yet," Deep Bajaj told Inc42.

Arc was the first to report the development.

Founded in 2014, Sirona specialises in menstrual hygiene products, including herbal pain relief patches, biodegradable sanitary pads, and menstrual cup kits. It also offers PeeBuddy...