India, March 10 -- Days after the cofounders of Sirona bought back the startup from The Good Glamm Group, the feminine hygiene brand has elevated its head of ecommerce Krishna Mishra to the position of vice president of growth.

"I'm happy to share that I'm starting a new position as VP of Growth at Sirona!" Mishra said in his LinkedIn post on Saturday (March 8).

Mishra is expected to lead strategic expansion and revenue growth efforts at Sirona in the new role. As per his LinkedIn profile, he claims to have delivered "triple-digit" annual growth, propelling Sirona to the INR 100 Cr annualised recurring revenue (ARR) mark on several marketplaces.

He also claims to have helped the brand clock a tenfold business growth on Flipkart and Nyk...