India, Sept. 2 -- As India gears up for the festive season, jitters are already creeping up the spines of D2C brands across the country. What should be the most lucrative sales period of the year has evolved into an increasingly expensive battleground where customer acquisition costs (CAC) gnaw profit margins off.

This is particularly dire for early stage D2C brands, whose ad expenses during this period keep climbing, but conversions don't always follow, resulting in poor return on ad spend (ROAS) and strained margins.

It is this very problem that Simpl, a provider of a cardless buy-now-pay-later (BNPL) service, has set out to solve.

With the festive season around the corner, the fintech player, with its newest solution Simpl Elevate, ...