India, April 1 -- D2C menswear brand The Bear House (TBH) has raised INR 50 Cr (around $5.8 Mn) in its Series A funding round led by JM Financial Group's investment arm JM Financial Private Equity.

In a statement, the Bengaluru-based startup said it plans to deploy the funds to support offline expansion, working capital needs, and branding efforts.

Founded in 2017 by husband-wife duo Harsh and Tanvi Somaiya, The Bear House sells premium casual workwear via its website and other ecommerce platforms.

The startup has been positioning itself as an omnichannel player for some time. After launching its first physical store in Bengaluru earlier this month, it has set its sights on launching 20 more stores across the country within the next tw...