India, March 21 -- With an eye on curbing the rising online frauds in the securities market, the Securities and Exchange Board of India (SEBI) has now tightened digital advertising rules for its registered intermediaries.

In an advisory dated today, the market regulator said that all its registered intermediaries will now have to verify their identity before posting ads online. As part of this, entities will be mandated to register on social media platforms using their SEBI-registered email addresses and mobile numbers.

Subsequently, social media platforms will be required to carry out the verification of the applicants, and only then will the registered intermediaries be allowed to post ads on such platforms.

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