India, July 29 -- SaaS-based sales playbook automation startup Sharpsell.ai has raised INR 30 Cr (around $3.4 Mn) in a Series A funding round from Equentis Angel Fund, with existing investors Cornerstone Venture Partners and Mistry Ventures.

The startup plans to deploy the fresh proceeds to boost its product capabilities, deepen penetration across existing verticals and expand into Southeast Asia and the MENA region.

Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai is a SaaS-based sales playbook automation platform that helps enterprises digitise and scale sales practices.

The startup claims that its platform is used by sales representatives, including BFSI, auto, pharma and consumer electronics companies. Its client...