India, Aug. 14 -- Former Indian cricketer Sachin Tendulkar has reportedly teamed up with former Swiggy Instamart head Karthik Gurumurthy to launch a sports athleisure brand.

As per ET's report, former Swiggy executive Karan Arora will also join as the third cofounder.

A holding company for the venture has already been established, with early stage venture fund Whiteboard Capital and Tendulkar will be playing key roles in incubating the startup, the report added.

It further said that filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

The startup is also in the advanced stages of securing funding from a leading venture capital firm, sources told ET. ...