India, Feb. 27 -- Candere means shine in Latin. When Rupesh Jain graduated in software engineering, he wanted to make the best use of his knowledge in technology and his exposure to the evolving market dynamics to brighten up the jewellery business that was transported to his genes by legacy.

It is this tradition that's passed down the generations, making India unique in its culture of business by legacy. More than a trade, jewellery is a part of heritage in India, with its roots running deep into our customs, rituals, beliefs, and prosperity.

The exquisite craftsmanship with precious metals and unmatched artistry with sparkling stones have helped India corner over 24.21% of the $354 Bn global jewellery market. The $89.65 Bn Indian jewe...