India, May 23 -- Reliance Industries Limited is looking to ramp up its consumer durable vertical over the next few months, under the new brand Wyzr.

The Wyzr brand, which would be led by Reliance Retail Ventures, would manufacture a range of small appliances such as irons and fans to white goods and consumer durables such as refrigerators and televisions, according to a Hindu Business Line report.

Currently, Wyzr's product line includes air coolers, mixer-grinders and fans, and Reliance is planning to add other small kitchen, home and garment care appliances to its portfolio soon.

Inc42 has reached out to Wyzr for a comment on the development. The story will be updated based on the response.

Reliance Retail's plan is to have a made-in...