India, Jan. 16 -- Reliance Industries Ltd (RIL) fashion and lifestyle arm Reliance Retail is doubling down on quick deliveries. In the quarter ended December 31, 2025 (Q3 FY26), the company scaled subsidiary Ajio's quick commerce vertical Ajio Rush to 420 pincodes across 10 cities in the country.

Further, Ajio scaled its next-day delivery service to the top 26 cities during the quarter under review, up from a smaller base earlier. The move is aimed at shortening delivery times for fashion orders in large urban markets, where speed is becoming a key factor in customer choice.

It is pertinent to mention that Ajio Rush is directly competing with the likes of Myntra Now and Nykaa Now.

The expansion is in line with Reliance Retail's increas...