India, Aug. 12 -- Retail intelligence platform Fairdeal.Market has secured $3 Mn (INR 26.3 Cr) in a Pre-Series A funding round led by Incubate Fund Asia and existing investor Waterbridge Ventures.

The round also saw participation from a host of undisclosed angel investors.

The startup plans to use the fresh capital to deepen its technology moat, expand into new zones in Delhi NCR and onboard more D2C brands.

Founded in 2022 by brothers Prateek Bansal and Yash Bansal, Fairdeal has been building a data-led distribution network to provide full-stack offline distribution service to D2C brands.

"At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it...