India, Aug. 7 -- Direct-to-consumer beauty brand RENEE Cosmetics has raised $30 Mn (around INR 263 Cr) in its Series C funding round at a valuation of $200 Mn (around INR 1,755 Cr).

The round, a mix of primary and secondary investments, was led by Playbook with secondaries from Midas.

The recent funding saw an almost 50% uptick in the startup's valuation after RENEE last raised $12 Mn in its Series B1 funding round at a valuation of INR 1200-1,400 Cr last year.

With the freshly raised funds, the startup plans to expand its product portfolio, scale omnichannel presence across tier I and II cities and further invest in technology and brand-building initiatives.

"This capital further gives us the firepower to scale our marketing engine, ...