India, May 17 -- Amid growing calls to boycott Turkey for its support to Pakistan in its standoff with India following the Pahalgam attack, Indian ecommerce players Myntra and Reliance-owned AJIO have reportedly stopped selling Turkish apparel brands like Trendyol, Koton and LC Waikiki on their websites.

Industry sources told Inc42 that Myntra began deprioritising the visibility of these brands when tensions between India and Pakistan escalated before the ceasefire last week. However, the sale of these products has now been completely suspended.

Trendyol, the largest Turkish ecommerce firm, was known for offering international women's western wear on Myntra. Other popular Turkish brands in India, including Mavi, Koton and LC Waikiki, we...