India, Jan. 29 -- In its investor presentation for the December quarter 2025 (Q3 FY26), the oil-to-telecom conglomerate Reliance Industries (RIL) revealed that the ecommerce arm, JioMart, was doing close to 1.6 Mn orders per day.

The company claims to be on track to become India's second-largest quick commerce player by volume, behind Blinkit at 2 Mn orders per day, but ahead of Swiggy Instamart and Zepto, which are at around 1.2 Mn orders per day.

While the statement quickly caught the attention of India's quick commerce industry, it was JioMart's claim of being contribution-margin positive that piqued the interest of industry watchers and rivals. Simply put: Bucking the norm, JioMart is not losing money per order on the platform.

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