India, April 18 -- Some of the most exciting opportunities are often hidden in plain sight, and it only takes one fresh perspective to unravel them. That's what Pavan Guntupalli, Rishikesh SR, and Aravind Sanka saw first hand when Rapido started out betting big on bike taxis.

Taking inspiration from Uber's original ride-hailing model, Rapido began as a bike-taxi aggregator in 2015, looking to solve the problem of last-mile connectivity and short commutes. Seeing that Ola and Uber had some issues filling this gap, Rapido made a bold bet.

It gave daily commuters a faster way to beat traffic economically and helped private bike owners earn an extra buck. What began then has snowballed into worthy competition for Ola and Uber.

Cut to 2025,...