India, March 10 -- Amid the rising popularity of quick commerce in the country, FMCG giant Unilever's new chief executive officer (CEO) Fernando Fernandez has said that the channel would contribute 10% to 15% of the revenue of its Indian subsidiary Hindustan Unilever Ltd (HUL) in a few years.

At a recent event at Barclays, Fernandez said that the contribution of quick commerce to ecommerce sales has been doubling year-on-year in India, albeit on a small base. The development was first reported by ET.

The CEO said that while quick commerce accounts for 2% of HUL's revenue, he expects this to jump to 10% to 15% in three to four years.

"India is a very special place because richer Indians and poorer Indians live in close proximity that ba...