India, March 13 -- Pernia's Pop-Up Shop parent Purple Style Labs has raised $40 Mn (INR 348.2 Cr) in its Series E funding round, which was a mix of primary infusion and secondary share sale.

While 40% of the amount was raised via primary infusion, the remaining 60% was secondary transaction.

The round was led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Minerva Ventures Fund and Bajaj Holdings and Investment. Additionally, the round saw participation from S Four Capital, Sopariwala Exports, Kemfin Family Office, Cordelia Family Trust, Weikfield Family Office, Salil Taneja Family Office, PKM Capital (Mehta Family Office), among others, and existing investors.

Founded in 2015 by Abhishek Agarwal, Purple Style Labs...