India, Dec. 25 -- The Federation of Retailer Association of India (FRAI) has urged the government to build an "enhanced technology platform" to help brick-and-mortar stores compete with the onslaught of quick commerce platforms.

"Such support would enable the kirana stores to remain competitive amidst the increasing encroachment into their space by quick commerce companies like Swiggy Instamart, Blinkit or Zepto," the retailers' body said, as per news agency PTI.

The FRAI lauded the Open Network for Digital Commerce (ONDC) but said that there is a need for a specific solution to make local kirana stores discoverable and accessible to customers. This, the body said, would help mom-and-pop stores compete on an equal footing with "10 minut...