India, Oct. 20 -- Law has mandated green crackers this Diwali, but there's likely to be a rainbow on the quick commerce landscape.

Shoppers beat the inflation woes during Diwali last year and splurged a record INR 1.25 Lakh Cr. With retail inflation pegged at a chilling 2.6% and economy zipping at 6.8% this fiscal, you can't blame the quintessential Indian buyer for being a little more extravagant this time.

The festive season is in full swing and the buying binge is in full throttle. With quick commerce reshaping the way people shop, there's a frenetic rush among platforms to launch private labels and cash in on the frenzy.

In fact, in the last four years, private labels clicked more resoundingly than perhaps imagined in markets that ...