India, Feb. 18 -- Ecommerce enablement startup POP is reportedly in talks with payments giant Razorpay to raise between $10-15 Mn (about INR 86.9-130.4 Cr). The company is also open to an acquisition if deal terms materialise.

As per ET, citing sources close to the matter, Razorpay will be leading the investment through its newly formed venture arm Razorpay Ventures.

"Razorpay is actively evaluating an investment in POP as it wants a business-to-consumer play. POP's presence in the UPI segment is what is attractive for Razorpay as it looks to open itself up directly to consumers," the report quoted a source as saying.

Inc42 has reached out to POP for comments on the development. The story will be updated based on the response.

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