India, March 25 -- Heavenly Secrets Pvt Ltd, the parent of D2C personal care brand Pligrim, saw its operating revenue surge 160% to INR 198.8 Cr in the financial year 2023-24 (FY24) from INR 76.5 Cr in the previous fiscal year.

The startup posted a net loss of INR 26.3 Cr in FY24, up 14.2% from the INR 23.05 Cr loss it incurred the previous fiscal. Its EBITDA loss also widened to INR 25.2 Cr during the year under review as against an EBITDA loss of INR 20.9 Cr in FY23. However, its EBITDA margin improved 14 percentage points to -13% in FY24 from -27% in the previous year.

Including an other income component of INR 5.6 Cr, the startup's total revenue stood at INR 204.4 Cr in FY24.

Founded by Anurag Kedia and Gagandeep Makker in 2019, Pi...