India, March 6 -- Walmart-owned fintech giant PhonePe is reportedly planning to onboard Britannia Industries' chief marketing officer Amit Doshi as its first group CMO.

An ET report, citing sources familiar with the matter, said that the company is looking to strengthen and scale up its marketing operations across business verticals with this appointment.

Inc42 has reached out to Doshi, Britannia Industries as well as PhonePe for comments on the development. The story will be updated based on their responses.

Based on Doshi's LinkedIn profile, he worked with Britannia Industries for about 12 years in various leadership roles, where he most recently served as CMO of the company for over three years in Bengaluru.

With more than 20 years...