India, April 21 -- Expanding its quick commerce play, PhonePe's ecommerce platform Pincode has rolled out a 10-minute medicine delivery service in three cities.

The service, which is currently available in Bengaluru, Pune and Mumbai, facilitates users with a 24-hour online medicine delivery from nearby medical stores in just 10 minutes. Unlike others, Pincode does not have a dark store model.

Besides, it also claims to offer direct discounts from local pharmacies to the customers with no delivery charge.

With the newly launched service, users can order prescription-based as well as over-the-counter (OTC) medicines, PhonePe said in a statement.

Additionally, customers with no prescription can add medicines to their cart and select the ...