India, Dec. 5 -- PhonePe has announced that its quick commerce app, Pincode, is halting its B2C operations to focus exclusively on B2B business solutions for offline shops. While the B2C shopping app is now defunct, PhonePe will divert all of Pincode's resources to build and scale a suite of B2B business solutions.

As per Pincode CEO Vivek Lohcheb, Pincode already offers solutions like inventory management, order management, along with B2B direct sourcing and replenishment solutions for certain categories

Pincode was first launched in 2023 on the ONDC platform as a consumer-centric shopping app, onboarding retail stores so users could buy directly from them.

After investing INR 90 Cr in two tranches between 2023 and 2024 into Pincode S...