India, Feb. 28 -- Direct-to-consumer (D2C) oral care startup Perfora's operating revenue skyrocketed 180% to INR 42.2 Cr in the financial year 2023-24 from INR 15.1 Cr in the previous fiscal year amid rising demand for electric toothbrushes and other oral care products.

Founded in 2021 by Tushar Khurana and Jatan Bawa, Perfora is a digital-first dental and oral care brand. Its portfolio of products includes electric toothbrushes, alcohol-free mouthwash, smart water flossers, and peroxide-free teeth whitening pens, among others.

The Delhi NCR-based startup rose to fame after appearing on Shark Tank India, where it bagged a check of INR 80 Lakh at a valuation of INR 32 Cr.

In November last year, Inc42 exclusively reported that Perfora ra...