India, July 9 -- Mumbai-based online furniture and home products marketplace Pepperfry has been on a steady growth path since its inception leading up to its initial public offering (IPO) plans announced earlier this year. The platform is tweaking its business model as it looks to be profitable and IPO ready in a few months.

To accelerate growth, Pepperfry recently introduced a new version of the franchise model that seeks to bring in younger, design focussed entrepreneurs into its omnichannel model. For the online business, Pepperfry is shuffling things around with a renewed focus on modular furniture and the fast-growing mattress segment. But for a business that hopes to tap into the discretionary spend opportunity in a pandemic-worn e...