India, Feb. 11 -- Ritesh Agarwal-led hospitality giant OYO is looking to invest $10 Mn (INR 86.6 Cr) tostrengthen the digital assets of its recently-bought G6 Hospitality, the US-based operator of the Motel 6 and Studio 6 brands.

Last year, OYO's parent Oravel Stays Ltd acquired G6 Hospitality from Blackstone Real Estate for $525 Mn (around INR 4382.72 Cr) in an all-cash transaction.

Through this investment, the company aims to grow Motel 6 website and My6 application by strengthening the number of app installations by 4X.

Additionally, it is looking to boost targeted digital campaigns in spotting customers actively searching for accommodations to improve booking conversions and deliver enhanced value to franchise partners, the company...