India, Dec. 19 -- OYO Resets In 2025

OYO set the ball rolling for its D-Street debut in 2025. The hospitality giant rebranded as PRISM and secured board approval for a massive INR 6,650 Cr IPO. But is the Ritesh Agarwal-led company genuinely ready to take the next big leap?

Beyond The Budget Label: The rebrand to PRISM was more than cosmetic. It marked a strategic pivot from a budget hotel aggregator to a portfolio-led brand operating distinct verticals like Motel6, Townhouse and Sunday. Then, by moving toward boutique and curated inventory, PRISM is betting on higher average daily rates and stronger repeat cohorts in 2026. It is also distancing itself from the discount-heavy mass market.

The Global Shift: Perhaps the most striking dev...