India, Dec. 18 -- As the year 2025 comes to a close, OYO looks closer to check into the bourses, with its board giving the go-ahead to raise INR 6,650 Cr from the public by early 2026.

The budget hotel aggregator, which claims to be controlling over 30% of a highly fragmented market dominated by offline travel agencies and a few online players, sought to be seen through the PRISM, its new brand identity adopted this year.

It was not merely rebranding for OYO, the company transformed itself to a large extent to reflect its global aspirations. The startup restructured its business model, recalibrated its brand architecture, renewed efforts on overseas expansion, reaffirmed its governance, and rebuilt a profit engine to hedge against volat...