India, April 25 -- Looking to bolster its category play, the Open Network for Digital Commerce (ONDC) is reportedly looking to onboard news media platforms on the state-backed network.

As part of this move, the digital arm of Hindi media giant Dainik Jagran is in advanced stages of integration with ONDC, Moneycontrol reported.

Citing a memo prepared by ONDC for media companies, the report said the state-backed network is pitching that the media houses can generate more "value" by facilitating ecommerce transactions on their respective platforms than just advertising.

". Media houses can enable their consumers to directly transact using their channels, while other professional players take care of sellers, bringing together inventory an...