India, March 17 -- US-based spatial computing company Omnia has bought Silicon Valley-funded augmented reality (AR) social commerce startup SpotKwik to boost extended reality (XR) innovation for businesses and brands.

However, the company did not disclose the financial terms of the deal.

With this buyout, SpotKwik seeks to leverage its distribution channel through Omnia's distribution network.

Omnia will build on top of SpotKwik's tech stack and integrate its technological solution within its ecosystem, SpotKwik's cofounder Mithun Adith told Inc42.

SpotKwik started as a B2C social commerce platform in 2020 to auto-tag influencer posts with products, allowing users to try on and purchase items virtually. It had partnerships with ecomme...